How the Mississippi rapper went from promising new voice from the rural South to music coordinator for Bun B.
Growing up in Meridian, Mississippi, Big K.R.I.T.’s grandmother was his biggest champion, dancing along to his earliest cuts about dreams of a candy-colored Caddy. But K.R.I.T.’s family also feared how fame and its trappings might wear down a “smart country boy” like him. So after signing to Def Jam in 2010, the producer-rapper tried to assuage their fears through his music. K.R.I.T. established himself as a studious Southern hip-hop artist, rapping about the simpler pleasures from back home. “Country Shit,” a song referencing UGK’s seminal “Pocket Full of Stones,” featured Bun B on the remix. K.R.I.T.’s 2012 major label debut, Live from the Underground, featured hard-hitting 808s and blues legend B.B. King. In 2016, K.R.I.T. parted ways with Def Jam — he then released 4eva Is a Mighty Long Time, a double album that addresses how his chase for fame led him to alcohol as a coping mechanism. Now that he is an independent artist, K.R.I.T. is growing even more ambitious. In this Fireside Chat, he details how he went from being a promising new rap voice out the rural South to becoming the musical coordinator for Bun B, and an artist in his own right.