We are family: French cousins Guillaume and Jonathan Alric discuss how they became emo house sensations for the YouTube generation.
Poetry is more than writing words on a piece of paper. According to Guillaume and Jonathan Alric, the cousins behind French project the Blaze, poetry is sound and rhythm and imagery, plus a flood of energy and emotion. The Blaze are trained photographers and cinematographers as well as music lovers, and developed a unique formula for combining emo house with stories of intimacy and fragility. Bromance has never quite looked as tender as in the Blaze’s first video clip, “Virile”; the mixed feelings of migration, family, toughness and longing were captured in its follow-up, “Territory.” With the release of the debut album, Dancehall, the Blaze offered even more four-to-the-floor poems to listen, watch and cuddle to. In their Fireside Chat, the cousins talk about their favorite film directors, shooting their first video with a budget of just 50 Euros (plus seven beers) and the long process it takes to get to the essence of things.